Different textures,
photos, fashion, make up, shoes, more and more models ... fashion. A perfect
combination of the main icons of the fashion world, presented in collage
format, by the Italian artist Luca Mainini, who invites us to reflect on the
message conveyed daily fashion world.
When choosing art
form with which you feel identified, anything goes. Yes, the task is not easy
because the art world is made up of a variety branches: painting, music,
photography, cinema, literature, among others. Each of which is characterized
by having technical and trend-setting styles and often cause a before and
after.
A clear example is
the collage. Whose artistic technique, is to assemble various elements: photos,
clippings from magazines or newspapers, everyday objects and others, into a
unified whole. Connoting many times, the harsh criticism we don´t do, about the
social stereotype of massive consumer.
The origins of
collage can be traced back to early last century when artists of the stature of
cubist Georges Braque and Pablo Picasso, decided to use this new technique in
their works. Thus giving birth to an artistic style, which he managed to become
part of the avant-garde of the early twentieth century: Futurism, Cubism,
Dadaism, Surrealism, and Constructivism...
The collage gradually
evolved to become an artistic technique compatible with painting and sculpture.
Its main feature is any material stuck on a stand, where the combination of
parts painted papers, photographs or glued materials, use of wood, metal,
fabrics and objects of all kinds are the main protagonists
Among the artists who
have used this technique often include Max Ernst, Juan Gris, Georges Braque,
Marcel Duchamp, Man Ray, Raoul Hausmann, Antoni Tàpies, Jasper Johns, among
others.
Currently, the
collage is still exist, not only in the traditional expression of art on
canvas. Now coexists with digital creations, like new technologies, computer,
photoshop and the wide variety of programs. Dan the opportunity to create art
in different file formats, giving the collages a new form of expression.
Following the
technique of photomontage, (first used by the Berlin Dadaists), but with large
variations by the use of new technologies, the Italian artist Luca Mainini,
makes collages in which invites reflection on the stereotype of values that
shapes the big world of fashion.
By using social
media, without leaving home, you can follow the photographic work Mainini, who
describes himself as a creator of images (image maker). Critics, funny and
original, his collage seek leave a strong message to the viewer and take him to
reflect on the pros and cons of the fashion world
But before proceeding
with the article, it make the following clarification: The Art of Mainini, can
be detrimental to health of those fashion fans and designers such as Gucci,
Chanel, Dolce & Gabbana, Christian Louboutin and Manolo Blahnik ...
This Italian artist,
makes collage from a critical look at fashion and stereotyping that occurs in
their consumers. Their work, presented in. Jpg or. Gif, mix lipsticks, shoes,
perfumes and various products, which are part of the photographic campaigns
that perform the "saints of fashion", under the common denominator
perfect bodies scantily clad and variety of poses.
From a valuation,
with features clearly ironic, Mainini, is positioned against the construction
of stereotypes of fashion and beauty generalized preconceptions. Tags or simple
group categories, within which lies thousands of women and men, who under the
slogan of "in" or "out", seek not go out of fashion world.
A label whose consequences result in a negative impact on consumers, who feel
pressure to go out of fashion circuit.
A harsh criticism,
the subliminal message transmitted daily fashion kings: "Using my
products, you will be sexy and daring". Sad, but it´s true. Plus, when at
the time of the ugly truth, we confess to have been, at some point of our
lives, victims of the hidden messages that convey the "saints" or
"demons" fashion ...
Por María Florencia Ferreyr
Licenciada en periodismo
Posted in: http://www.cracmagazine.com.ar/
